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Displaying 10 articles of 337 total result(s).

Original Article

A Preliminary Analysis on the Effects of Organisational Learning and Market Conditions on the Relationship between Entrepreneurial Orientation and Growth of Small and Medium Size Hotels in Peninsular Malaysia

Azilah Kasim

Keywords: Small and medium size hotels; firm growth; organisational learning; market conditions

Article no: 72

Pages 509-516

Doi: 10.15405/epsbs.2016.08.72

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Original Article

The Correlations Between Environmentalist Consumer Behavior And Personal Values

F. Burcu Candan
,
Bilsen Bilgili
,
Tayfun Güven

Keywords: Environmentalist consumer, environmentalist purchasing behavior, environmentalist marketing, personal values

Article no: 54

Pages 641-654

Doi: 10.15405/epsbs.2019.01.02.54

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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Original Article

Strategic Fit and Supply Chain Performance (SCP): The Effect of Supply Chain Management (SCM) as The Mediator

Yuhainis Bt Mohd Yusoff
,
Hasbullah Bin Ashari
,
Mohamed Najib Bin Salleh

Keywords: Market Orientation; Supply Chain Orientation; Supply Chain Management; Supply Chain Performance; Strategic Alignment

Article no: 83

Pages 584-592

Doi: 10.15405/epsbs.2016.08.83

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Original Article

Changing The Quality Of Life And Its Impact On Food Import Substitution

Igor L. Vorotnikov
,
Marina V. Muravyova
,
Konstantin A. Petrov

Keywords: Agriculture, agricultural markets, food security, food protectionism, import substitution policy

Article no: 57

Pages 476-480

Doi: 10.15405/epsbs.2021.07.57

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Original Article

Influence Of Gender And Place Of Residence On Education And Employment Accessibility

Inna Popova
,
Nadezhda Sivrikova
,
Tatyana Ptashko
,
Artem Perebejnos
,
Natalya Artemeva

Keywords: Access to work, access to education, inequality, youth, labor market

Article no: 66

Pages 507-514

Doi: 10.15405/epsbs.2020.12.66

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Original Article

Factors Influencing the Adoption of Mobile Marketing in Small Medium Enterprises (SMEs) in Malaysia

Haslinda Musa
,
Shirly Chung Hsian Li
,
Zuraida Abal Abas
,
Norhidayah Mohamad

Keywords: Mobile Marketing; SME; Adoption; Innovation; Internal Factor

Article no: 65

Pages 457-463

Doi: 10.15405/epsbs.2016.08.65

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