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Displaying 10 articles of 105 total result(s).

Original Article

A Study on Social Entrepreneurial Attitudes Towards Start-Up Intention in Malaysia

Salmi Mohd Isa
,
Phaik Nie Chin

Keywords: Social Entrepreneurial Attitude, Innovation, Start-up Intention, social entrepreneurship, Sustainability, Northern Region Malaysia

Article no: 28

Pages 279-286

Doi: 10.15405/epsbs.2019.08.28

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Original Article

Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Chen Jian
,
Suzilawati Kamarudin

Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.

Article no: 33

Pages 412-425

Doi: 10.15405/epsbs.2018.05.33

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Original Article

Halal Bakery Products Purchase Intention: From The Lens Of Theory Of Planned Behaviour

Nurzulain Zulkfli
,
Mat Issa Zuraini
,
Abdullah Norhidayah

Keywords: Halal, bakery product, Theory of Planned Behaviour, Consumer, Purchase Intention.

Article no: 25

Pages 197-203

Doi: 10.15405/epsbs.2020.03.03.25

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Original Article

How To Help Students Avoid Misinterpretation Of The Original When Translating Fiction

Maria A. Demyanenko

Keywords: Misinterpretation, direct nomination, the author’s message, the author’s intention, assigned reading

Article no: 41

Pages 349-357

Doi: 10.15405/epsbs.2020.08.41

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Original Article

The Antecedents' and Behavioral Determinants of Participation Intention in Community Urban Farming

Rasmuna Mazwan Muhammad
ORCiD ,
VGR Chandran
,
J. S. Keshminder

Keywords: Community urban farming, intention, participation, theory of planned behaviour, urban farming

Article no: 26

Pages 307-323

Doi: 10.15405/epsbs.2024.05.26

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Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Ratih Hasanah
,
Nabsiah Abdul Wahid

Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer

Article no: 64

Pages 631-640

Doi: 10.15405/epsbs.2019.08.64

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Original Article

A Study on the External Auditor’s Demographic Factors and Whistle-Blowing Intention

Sharina Mohd Salleh
,
Nik Amalena Najebah Nik Azman
,
Mohammad Hazeem Bin Taib
,
Nirainjana Devi A/P Selvam
,
Rosmira Farzana Binti Rosmahidi
,
Siti Zahira Raveena Binti Zamil

Keywords: External auditor, demographic factors, age, gender, tenure/experience, whistle-blowing intention

Article no: 4

Pages 31-41

Doi: 10.15405/epsbs.2020.12.05.4

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Original Article

Determinants of Insurance Agents Behavioural Intention to Use Mobile Technologies

Low Pei Imm
,
Teoh Ai Ping
,
Rajendran x Muthuveloo

Keywords: Determinants, behavioural intention, use of mobile technologies, insurance, Malaysia

Article no: 30

Pages 298-309

Doi: 10.15405/epsbs.2019.08.30

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Original Article

The Lingkaging Entrepreneurial Attributes On Students’ Intentions On Entrepreneurship In Malaysian University

Siti Sarah Wan Lati
,
Mafuzah Mohamad
,
Zuraini Abdullah Zawawi

Keywords: Entrepreneurial traits, entrepreneurial motive, entrepreneurial education, entrepreneurial intention

Article no: 89

Pages 850-856

Doi: 10.15405/epsbs.2018.07.02.89

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