Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap
Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer
Article no: 64
Pages 631-640
Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer
Article no: 64
Pages 631-640
Keywords: Pragmatics, discursive acts, intentions, conventions, performative hypothesis
Article no: 92
Pages 780-787
Keywords: Organizational justice, turnover intention, systematic review.
Article no: 6
Pages 58-71
Keywords: Entrepreneurial Characteristics, Entrepreneurial Intention, Innovativeness, Need for Achievement, Need for Independence, Propensity to Take Risks
Article no: 31
Pages 363-371
Keywords: Religious tourism, revisit intention, religious value, personal and spiritual growth, need for social interaction
Article no: 49
Pages 490-501
Keywords: Theory of mind; mentalization; theory of society; world reality thesis; consciousness; intentionality
Article no: 105
Pages 832-844
Keywords: Alternation of moods, communicative intention, illocutionary meaning, language of newspapers, linguistic pragmatics
Article no: 39
Pages 333-344
Keywords: Pedagogical abilities, self-disclosure of capabilities, students, pedagogical activity, intentionality, activity.
Article no: 27
Pages 215-225
Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising
Article no: 63
Pages 779-792
Keywords: Environmental concern, cognitive benefits, positive and negative emotions, intention to choose ecologically responsible packaging
Article no: 35
Pages 331-340