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Displaying 10 articles of 88 total result(s).

Original Article

Impact Of The Digital Financial Technology To The Financial Literacy Of Population

E. A. Rasumovskaya*
,
D. Yu. Rasumovskyi
,
E. Yu. Ovsyannikova

Keywords: Financial literacy, financial transactions, financial decisions

Article no: 55

Pages 380-388

Doi: 10.15405/epsbs.2020.03.55

>View as HTML >Abstract >Download PDF
Original Article

Approaches To Evaluating The Effectiveness Of Marketing Decisions In Branding Policy

O. V. Yudakova

Keywords: Branding, effectiveness of marketing decisions, effectiveness of marketing decisions, external effectiveness and internal effectiveness, integrated brand effectiveness

Article no: 64

Pages 532-537

Doi: 10.15405/epsbs.2021.04.02.64

>View as HTML >Abstract >Download PDF

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