Mixed Multimodal Metaphors In Advertising In English
Keywords: Conceptual metaphor, multimodal metaphor, mixed metaphor, metonymy, metaphtonymy
Article no: 76
Pages 618-625
Keywords: Conceptual metaphor, multimodal metaphor, mixed metaphor, metonymy, metaphtonymy
Article no: 76
Pages 618-625
Keywords: Conceptual metaphors; metaphors for teaching; teachers role; teacher-student interactions in primary school
Article no: 103
Pages 847-855
Keywords: Conceptual metaphor, conceptual metonymy, syntactic representation, static and dynamic situations
Article no: 97
Pages 803-810
Keywords: COVID-19, conceptual metaphor, economic news, metaphorical constructions
Article no: 32
Pages 281-290
Keywords: Anthroponym, concept, conceptual metaphor, conceptual-taxonomic analysis, nickname, political discourse
Article no: 27
Pages 219-226
Keywords: A conceptual metaphor, connotation, equivalence, pragmatic meaning, referential meaning
Article no: 114
Pages 889-898
Keywords: Conceptual Metaphor Theory; business press; cultural categories; work-related metaphors
Article no: 128
Pages 1040-1050
Keywords: Metaphorical representation, conceptual metaphor, concept, online discourse, social networks
Article no: 84
Pages 709-716
Keywords: Professional language worldview, Anglo-Saxon legal family, legal terminology, conceptual metaphor, culture-specific vocabulary, cross-lingual lacunae
Article no: 29
Pages 242-249