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Displaying 10 articles of 20 total result(s).

Original Article

Special Events In Positioning The Territorial Brand

Evgenia Vladimirovna Krivtsova
,
Irina Yurevna Rassokhina
,
Tatijana Nikolaevna Martynova
,
Olga Vladimirovna Valko

Keywords: Special events, territorial brand, geobranding, territorial brand positioning

Article no: 80

Pages 596-607

Doi: 10.15405/epsbs.2020.10.05.80

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Original Article

The Role of Human Resource Management Practices in Enhancing Internal Branding

Ahmad Said Ibrahim Alshuaibi
,
Faridahwati Mohd. Shamsudin

Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding

Article no: 85

Pages 599-605

Doi: 10.15405/epsbs.2016.08.85

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Original Article

Psychological Empowerment And Employer Branding: The Mediator Role Of Perceived Organizational Support

Erdem Ay
,
Yonca Deniz Gürol
,
Tuğba Karaboğa

Keywords: Psychological empowerment, employer branding, perceived organizational support

Article no: 9

Pages 93-103

Doi: 10.15405/epsbs.2021.02.9

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Original Article

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Siti Norhidayah Toolib
ORCiD ,
Wan Noordiana Wan Hanafi
ORCiD ,
Mafuzah Mohamad
ORCiD ,
Nur Lydia Natasha Mohd Dzurkarnain

Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)

Article no: 57

Pages 638-647

Doi: 10.15405/epfe.23081.57

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

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Original Article

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers

Patrícia Araújo
ORCiD

Keywords: Organizational happiness, employer branding, occupational health psychology, future studies

Article no: 17

Pages 186-198

Doi: 10.15405/epiceepsy.20111.17

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