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Displaying 10 articles of 70 total result(s).

Original Article

Examining the Relationship between Psychological Empowerment, Relationship Quality and Online Word of Mouth in Brand Facebook Page

A. Ngelambong
,
S. Saien
,
M.W. Omar
,
J.A. Ahmad

Keywords: Psychological empowerment, Relationship quality, Online word of mouth, Brand Facebook page

Article no: 4

Pages 23-33

Doi: 10.15405/epsbs.2016.11.02.4

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Original Article

Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Siti Sarah Kusumawardhini
,
Sri Rahayu Hijrah Hati
,
Sri Daryanti

Keywords: Islamic brand, Religiosity, Value consciousness, Product involvement

Article no: 15

Pages 158-166

Doi: 10.15405/epsbs.2016.11.02.15

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Original Article

Creating A City Brand Community In A Digital Environment

Elena A. Luneva
ORCiD ,
Natalya V. Katunina
ORCiD ,
Nataliya V. Puzina
ORCiD ,
Tatyana D. Sinyavets
ORCiD

Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications

Article no: 71

Pages 596-602

Doi: 10.15405/epsbs.2021.12.02.71

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Original Article

Employee Image In Social Media As A Promotion Tool

Olga Moiseeva
,
Olga Filippova
,
Irina Polozhentseva
,
Vladimir Ponomarev
,
Raziyat Rabadanova

Keywords: Social media, brand ambassador, image, SMM promotion, communication drives

Article no: 357

Pages 2675-2681

Doi: 10.15405/epsbs.2021.05.357

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Original Article

Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers

Patrícia Araújo
ORCiD

Keywords: Organizational happiness, employer branding, occupational health psychology, future studies

Article no: 17

Pages 186-198

Doi: 10.15405/epiceepsy.20111.17

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