An Alternative Model Of Brand Dispute Settlement Through Mediation In Amicableness Perspective
Keywords: Dispute settlement, Brand, Mediation, Amicableness
Article no: 38
Pages 382-391
Keywords: Dispute settlement, Brand, Mediation, Amicableness
Article no: 38
Pages 382-391
Keywords: Communication, information policy, image, brand, patpiotism, media
Article no: 42
Pages 359-370
Keywords: Brand equity, Brand equity performance, Balance scorecard, Fuzzy method, Privatization
Article no: 6
Pages 64-76
Keywords: Psychological empowerment, Relationship quality, Online word of mouth, Brand Facebook page
Article no: 4
Pages 23-33
Keywords: Islamic brand, Religiosity, Value consciousness, Product involvement
Article no: 15
Pages 158-166
Keywords: Slogans, Branding, Positioning, Advertising, Promotion
Article no: 29
Pages 313-326
Keywords: Brand equity, CSR, fast food industry, Malaysia
Article no: 83
Pages 790-800
Keywords: Social media, brand ambassador, image, SMM promotion, communication drives
Article no: 357
Pages 2675-2681
Keywords: Brand advocates, brand relationship quality, crowdsourcing, persuasive technology
Article no: 35
Pages 414-429
Keywords: Organizational happiness, employer branding, occupational health psychology, future studies
Article no: 17
Pages 186-198