Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans
Keywords: Slogans, Branding, Positioning, Advertising, Promotion
Article no: 29
Pages 313-326
Keywords: Slogans, Branding, Positioning, Advertising, Promotion
Article no: 29
Pages 313-326
Keywords: Language; advertising; consumer behaviour; assessment; MNCs
Article no: 14
Pages 132-139
Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising
Article no: 109
Pages 901-909
Keywords: Intertextuality, childhood issues, persuasion, precedent, advertising discourse, PSA.
Article no: 77
Pages 582-588
Keywords: Influencer marketing, social media, advertising, communication strategy, celebrity, KPI
Article no: 187
Pages 1307-1311
Keywords: Text, advertising text, slogan, uni-component utterance, bi-component utterance, grammar.
Article no: 64
Pages 454-460