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Displaying 10 articles of 56 total result(s).

Original Article

Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising

Nik Mohamad Nik Najib
,
Jati Kasuma
,
Zainon Binti Haji Bibi

Keywords: Generation Y, SMS Advertising, Attitude, Entertainment, Informativeness, Personalization, Credibility

Article no: 20

Pages 213-224

Doi: 10.15405/epsbs.2016.11.02.20

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Original Article

Topical Social Issues In The Context Of Public Advertising Discourse

Elena Mashkova
,
Ekaterina Vinogradova
,
Yulia Kuptsova
,
Elena Kislitsyna
,
Tatiana Kostromina

Keywords: Advertising discourse, discrimination, impact, public advertising, society, topical issues

Article no: 26

Pages 210-218

Doi: 10.15405/epsbs.2021.05.02.26

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Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Ratih Hasanah
,
Nabsiah Abdul Wahid

Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer

Article no: 64

Pages 631-640

Doi: 10.15405/epsbs.2019.08.64

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Original Article

Sociological Analysis Of Promotion Of Small Business In The Digital Space

O. Kulikova
,
O. Kolosova

Keywords: The internet, social networks, small business, a target audience, communication management, targeted advertising

Article no: 51

Pages 398-407

Doi: 10.15405/epsbs.2020.04.51

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Original Article

Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

Marina Terskikh
,
Olga Zaytseva

Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising

Article no: 109

Pages 901-909

Doi: 10.15405/epsbs.2021.12.109

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Original Article

 Influential Translation of Advertisements from English to Arabic for Arab Women Consumers

Randa Saliba Chidiac
,
Marie-Therese Saliba

Keywords: Advertising, Women Consumers, Translating, Arab Culture, Target Language

Article no: 8

Pages 66-75

Doi: 10.15405/epsbs.2016.05.8

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