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Displaying 10 articles of 56 total result(s).

Original Article

Endorser Credibility, Attitude Towards Advertising and Consumers’ Purchase Intention of Beauty Soap

Ratih Hasanah
,
Nabsiah Abdul Wahid

Keywords: Endorser credibility, purchase intention, attitude toward advertising, celebrity, beauty soap, consumer

Article no: 64

Pages 631-640

Doi: 10.15405/epsbs.2019.08.64

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Original Article

Sociological Analysis Of Promotion Of Small Business In The Digital Space

O. Kulikova
,
O. Kolosova

Keywords: The internet, social networks, small business, a target audience, communication management, targeted advertising

Article no: 51

Pages 398-407

Doi: 10.15405/epsbs.2020.04.51

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Original Article

 Influential Translation of Advertisements from English to Arabic for Arab Women Consumers

Randa Saliba Chidiac
,
Marie-Therese Saliba

Keywords: Advertising, Women Consumers, Translating, Arab Culture, Target Language

Article no: 8

Pages 66-75

Doi: 10.15405/epsbs.2016.05.8

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Original Article

Communication Impact Strategies In The Texts Of English Real Estate Advertisments

Inozemtseva Nadezhda Vladimirovna
,
Turlova Evgeniya Vladimirovna

Keywords: Small-format title, a discourse marker, a title, an advertising text, an advertising discourse.

Article no: 105

Pages 733-738

Doi: 10.15405/epsbs.2018.04.02.105

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