Image Of Disciplines And University: A New Approach To Research
Keywords: Educational organization image, neuromarketing research, ZMETs.
Article no: 94
Pages 874-881
Keywords: Educational organization image, neuromarketing research, ZMETs.
Article no: 94
Pages 874-881
Keywords: University brand, psychosemantic methods, Osgood semantic differential, the ZMET technique for education
Article no: 88
Pages 736-743
Keywords: Brand communications, semantic differential, students' emotional attitude to the university, Zaltman Metaphor Elicitation Technique (ZMET)
Article no: 9
Pages 89-98
Keywords: Neuromarketing, neuroeducation, biofeedback, Current Mental State technique, ZMET
Article no: 1
Pages 1-9