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Displaying 10 articles of 104 total result(s).

Original Article

Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory

Husna Ara
,
Jasmine A. L. Yeap
,
Siti Hasnah Hassan

Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.

Article no: 22

Pages 241-249

Doi: 10.15405/epsbs.2020.10.22

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Original Article

Eco-Innovation And Firm Performance: Is Leadership The Game Changer?

Russell Tatenda Munodawafa
,
Satirenjit Kaur Johl

Keywords: Eco-innovation, firm performance, environmental sustainability, board characteristics, sustainable development.

Article no: 94

Pages 1207-1221

Doi: 10.15405/epsbs.2018.05.94

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Original Article

Exploring Business Sustainability: ESG Pillars in Malaysia and the United Kingdom

Nor Harlina Abd Hamid
,
Shamsul Baharin Saihani

Keywords: Business conduct, environmental, sustainability initiatives, social and governance

Article no: 2

Pages 11-26

Doi: 10.15405/epsbs.2024.05.2

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