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Displaying 10 articles of 81 total result(s).

Original Article

Does Social Media Influencer Credibility Affect Attitudes and Engagement Behaviour? - Empirical Evidence

Nor Azri Sharizal Abu Bakar
ORCiD ,
Rosidah Musa
ORCiD ,
Mazzini Muda
ORCiD

Keywords: Automotive marketing, consumer attitude, social media ınfluencer, socia media engagement

Article no: 61

Pages 755-770

Doi: 10.15405/epsbs.2024.05.61

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Original Article

An Analysis Of Social Networks In Terms Of Behavioral Economics

Ismail Uvaysovich Shakhgiraev
,
Fatima Dikalitovna Dakhaeva
,
Kharzan Pashaevna Matasheva

Keywords: Behavioral economics, social media, economic behavior

Article no: 333

Pages 2485-2488

Doi: 10.15405/epsbs.2021.05.333

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Original Article

Managing Crisis And Response Times Analysis: Effectiveness Of Online Monitoring Strategy Analysis

Hasmah Zanuddin
,
Nurul Hidayah Watimin

Keywords: : Public Opinion, Viral Issues, Social Media Monitoring, Online Crisis Management Strategies.

Article no: 15

Pages 157-177

Doi: 10.15405/epsbs.2018.05.15

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Original Article

The Effectiveness Of Social Media In Promoting Self-Care During Covid-19

Abd Rauf Ridzuan
,
Rosilawati Sultan Mohideen
,
Siti Nurshahidah Sah Allam
,
Arif Zulkarnain
,
Amia Luthfia
,
Norena Abdul Karim Zamri
,
Ilya Yasnoriza Ilyas
,
Aini Faezah Ramlan

Keywords: COVID-19, social media, self-care

Article no: 44

Pages 341-348

Doi: 10.15405/epsbs.2021.06.02.44

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Original Article

Making Micro Business Visible: Unlocking the Potential Through Social Media

Noorhaizah Ramzah
,
Dayang Haryani Diana Ag Damit
,
Muhammad Faizal Samat
,
Sylvia Nabila Azwa Ambad

Keywords: Advertisement, business performance, micro business, marketing, social media

Article no: 56

Pages 682-694

Doi: 10.15405/epsbs.2024.05.56

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Original Article

Consumer Community On Tourism Social Media And Consumer Perceived Value: Review Paper

Md. Ashraful Azam Khan
,
Haslinda Hashim
,
Yuhanis Ab. Aziz
,
Zaiton Samdin

Keywords: Social media, tourism, consumer community, tourism social media.

Article no: 40

Pages 452-462

Doi: 10.15405/epsbs.2020.10.40

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