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Displaying 10 articles of 81 total result(s).

Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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Original Article

Artificial Intelligence And Social Media: Self-Regulation And Government Control

Natalia N. Kovaleva
,
Alina S. Anisimova
,
Yulia M. Tugusheva
,
Maria A. Danilova

Keywords: Artificial intelligence, digitalization, legal regulation, self-regulation, social media, technology

Article no: 56

Pages 347-352

Doi: 10.15405/epsbs.2022.01.56

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Original Article

Student Stance: Usefulness Of Choosing Social Media As A Medium To Improve Student Intake In Private Universities In Malaysia

Prashalini Naidu
,
Nor Hazlin Nor Asshidin
,
Hana Syafiqah Mohammad Hariri
,
Nurfatin Nadiah Mohd Firdaus
,
Auji Hawa Zarime
,
Ezza Syahira Zulkefli

Keywords: Social media, student intake, student recruitment, private universities, Malaysia

Article no: 33

Pages 311-318

Doi: 10.15405/epsbs.2020.12.05.33

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Original Article

Consumer Community On Tourism Social Media And Consumer Perceived Value: Review Paper

Md. Ashraful Azam Khan
,
Haslinda Hashim
,
Yuhanis Ab. Aziz
,
Zaiton Samdin

Keywords: Social media, tourism, consumer community, tourism social media.

Article no: 40

Pages 452-462

Doi: 10.15405/epsbs.2020.10.40

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Antecedents of Internal Crisis Communication: A Conceptual Framework

Adamu Abbas Adamu
,
Bahtiar Mohamad
,
Nik Adzrieman Abdul Rahman

Keywords: Internal crisis communication; leadership; organizational culture; social media

Article no: 18

Pages 119-126

Doi: 10.15405/epsbs.2016.08.18

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Original Article

Online Groups On Development Of Crimea And Sevastopol Issues: Social Media Analytics

A. Dombrovskaya*
,
E. Brodovskaya
,
A. Azarov

Keywords: Development problems, social media analytics, cognitive mapping, social graphs analysis, digital opinion leaders, network group influence

Article no: 133

Pages 921-927

Doi: 10.15405/epsbs.2020.03.133

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