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Displaying 9 articles of 19 total result(s).

Original Article

Difficulties In Translating Creolized Advertising Text In The Field Of Electronic Entertainment

Svetlana Fetisova*
,
Elizaveta Podkamennaya
,
Kseniya Nevolina
,
Tatiana Tyurneva
,
Natalia Schurik

Keywords: Creolized text, advertising, semiotics, electronic entertainment.

Article no: 126

Pages 948-953

Doi: 10.15405/epsbs.2019.12.04.126

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Original Article

Logical-Semantic And Referential Properties Of A Subject

Ravil Kasimovich Garipov
,
Fania Abdrakhmanovna Khusnutdinova
,
Aliya Ravilevna Tsypina
,
Raisa Mingazetdinovna Iksanova
,
Naila Zhanovna Gumerova

Keywords: Consciousness, learning, reference, subject, semiotics

Article no: 59

Pages 473-479

Doi: 10.15405/epsbs.2022.12.59

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Original Article

Ideological And Cultural Codes In Dove Brand Advertising: A Semiotic Analysis

Marina Terskikh
,
Olga Zaytseva

Keywords: Cultural codes, gender stereotypes, ideological codes, provocative advertising, semiotic analysis, semiotics of advertising

Article no: 109

Pages 901-909

Doi: 10.15405/epsbs.2021.12.109

>View as HTML >Abstract >Download PDF

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