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Displaying 10 articles of 1721 total result(s).

Original Article

Narrative Persuasion and Consumer Engagement by Malaysian Social Media Influencers

Muhammad Zulhilmi Mohd Nasaruddin
ORCiD ,
Ameiruel Azwan Ab Aziz
ORCiD ,
Ariff Imran Anuar Yatim
ORCiD

Keywords: Influencer Marketing, Malaysian, Persuasive Strategy, Social Media, Social Media Influencer

Article no: 50

Pages 556-568

Doi: 10.15405/epes.23097.50

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Original Article

The Drivers Of Turnover And Government Employees Professional Staff Proportions In Russia

Valery L. Abramov
,
Leonid A. Zhigun
,
Natalya V. Lapenkova

Keywords: Employees turnover, Government employees, Government bodies, Professional groups, Social actions, work experience.

Article no: 38

Pages 360-368

Doi: 10.15405/epsbs.2018.12.02.38

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Original Article

Derivational Neologisms In The Russian Internet-Space

Larisa Ratsiburskaya

Keywords: Coronavirus vocabulary, derivational neologisms, electronic mass media, key words of the socio-cultural space, key formants, key models

Article no: 47

Pages 433-442

Doi: 10.15405/epsbs.2021.09.47

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