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Displaying 10 articles of 102 total result(s).

Original Article

Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Chen Jian
,
Suzilawati Kamarudin

Keywords: Marketing Strategies, Mainstream Mobile Social-networking Applications, Continuance Usage Intention, Consumer Behavior.

Article no: 33

Pages 412-425

Doi: 10.15405/epsbs.2018.05.33

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Original Article

Economic Diagnostics In Environment Of Staticized Relationship Marketing

Ekaterina Danilovna Schetinina
,
Svetlana Konstantinovna Kochina

Keywords: Diagnostics, methodology, relationship marketing, parameter, assessment

Article no: 136

Pages 1152-1162

Doi: 10.15405/epsbs.2018.02.136

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Original Article

SME Performance: The Effects of Social Media Marketing Adoption and Competitive Intelligence

Muhammad Faizal Samat
,
Mohd Nor Hakimin Yusoff
,
Mohammad Ismail
,
Norazlan Anual
,
Mariam Setapa

Keywords: Competitive intelligence, social media marketing, SME performance

Article no: 71

Pages 652-659

Doi: 10.15405/epsbs.2020.12.05.71

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