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Displaying 10 articles of 342 total result(s).

Original Article

Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic

Siti Norhidayah Toolib
ORCiD ,
Wan Noordiana Wan Hanafi
ORCiD ,
Mafuzah Mohamad
ORCiD ,
Nur Lydia Natasha Mohd Dzurkarnain

Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)

Article no: 57

Pages 638-647

Doi: 10.15405/epfe.23081.57

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Original Article

Strategic Entrepreneurial Posture, Entrepreneurial Orientation And Firm Performance Relationship In Family Businesses

Cemal Zehir
,
Esin Can
,
A. Merve Urfa

Keywords: Strategic entrepreneurial posture, entrepreneurial orientation, financial performance, market performance, family business.

Article no: 41

Pages 487-499

Doi: 10.15405/epsbs.2019.01.02.41

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Original Article

Deceptive Marketing Of Dietary Supplements In Malaysia: The Legal Framework

Norazlina binti Abdul Aziz
,
Farizah binti Mohamed Isa
,
Mardiah Hayati binti Abu Bakar
,
Ahmad Shukree bin Mhd Salleh

Keywords: Food Laws, dietary supplement, deceptive marketing

Article no: 45

Pages 450-461

Doi: 10.15405/epsbs.2018.12.03.45

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Original Article

Productive Student-Teacher Interaction On The Virtual Market Of Educational Services

Tamara I. Borovkova
,
Vyacheslav V. Kravtsov
,
Tatyana D. Lavrinenko
,
Nina N. Savelyeva
,
Galina N. Petrova
,
Oksana V. Stepkova

Keywords: Social networking, virtual market of educational services

Article no: 13

Pages 108-119

Doi: 10.15405/epsbs.2018.09.02.13

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Original Article

Segmentation Analysis Of Participatory Behaviour In Road Race Events In Taiwan

Chao-Chin Liu
,
Ming-Hsien Wu
,
Yung-Chuan Tsai

Keywords: Road race events, segmentation market, participation behaviour, cluster analysis, discriminant analysis

Article no: 12

Pages 109-120

Doi: 10.15405/epsbs.2018.06.02.12

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Original Article

Expectations And Prospects For Professional And Personal Advancement Among Russian

A. N. Dreval
,
V. S. Ivanova
,
T. G. Trubchenko
,
N. V. Shaftelskaya

Keywords: Youth job market, the employment expectations of graduates, reasons for continuing education

Article no: 15

Pages 134-143

Doi: 10.15405/epsbs.2018.04.15

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Original Article

Involving Banks In Social Projects Through Marketing Alliances

Alla A. Kushnareva
,
Nathalia V. Khmelkova
,
Elena Y. Nadezhdina

Keywords: Marketing alliances, social projects, corporate social responsibility, socio-ethnical marketing, the non-profit sector

Article no: 25

Pages 216-227

Doi: 10.15405/epsbs.2018.04.25

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