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Displaying 10 articles of 337 total result(s).

Original Article

Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Wan Fadzilah Wan Yusoff
,
Raja Rizal Iskandar Raja Hisham
,
Abu Bakar Sade
,
Sazali Abd Wahab

Keywords: Entrepreneurial sustainability, influencer marketing, millennial entrepreneurship, social media influencer, theory of planned behaviour

Article no: 65

Pages 803-811

Doi: 10.15405/epsbs.2024.05.65

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Original Article

Supply In Pork Products Market In The Context Of Reproduction Process

Vrublevskaia Veronika Viktorovna
,
Mamaeva Alena Igorevna
,
Vinokurov Gennady Mikhailovich

Keywords: Market, supply, pig breeding, reproduction, analysis, Irkutsk

Article no: 347

Pages 2624-2630

Doi: 10.15405/epsbs.2020.10.05.347

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Original Article

Fundamentals Of Forecasting Cryptocurrency Rates

Igor Sergeevich Ivanchenko
,
Marina Viktorovna Charaeva
,
Alla Alekseevna Lysochenko
,
Ilya Anatolievich Nozhenkov

Keywords: Heterogeneous market, realized volatility, Shannon entropy

Article no: 280

Pages 2125-2131

Doi: 10.15405/epsbs.2021.11.280

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Original Article

Product Market Share Using A Model Of Two Competitors

Olga Vladimirovna Baryshnikova
,
Danil Konstantinovich Gek
,
Vladislav Viktorovich Kukartsev
,
Alesya Evgenievna Pilipenko
,
Yuliya Sergeevna Bets
,
Stanislav Vyacheslavovich Apanasenko

Keywords: Simulation model, dynamics, market, share, Powersim, visualization

Article no: 251

Pages 1902-1909

Doi: 10.15405/epsbs.2021.05.251

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Original Article

Analyzing the Effectiveness of Social Media Marketing Original Research Article

Haslinda Musa
,
Fadhlur Rahim Azmi
,
Namirah Ab Rahim
,
Abdul Samad Shibghatullah
,
Norfaridatul Akmaliah Othman

Keywords: Customer engagement; brand reputation ℑ customer brand attitudes; Effectiveness of Social Media Marketing; SMEs performances

Article no: 2

Pages 4-10

Doi: 10.15405/epsbs.2016.08.2

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