Integration of Social Media Marketing in TAM Model in SME Landscape
Keywords: Purchase intention, social media marketing, TAM, trust
Article no: 62
Pages 771-778
Keywords: Purchase intention, social media marketing, TAM, trust
Article no: 62
Pages 771-778
Keywords: Cyber entrepreneurial intention, personality traits, need for achievement, pro-activeness, entrepreneurial drive.
Article no: 44
Pages 493-500
Keywords: Prepaid meter, intention to use, perception, perceived acceptance
Article no: 87
Pages 803-809
Keywords: Pragmatics, discursive acts, intentions, conventions, performative hypothesis
Article no: 92
Pages 780-787
Keywords: Religious tourism, revisit intention, religious value, personal and spiritual growth, need for social interaction
Article no: 49
Pages 490-501
Keywords: Alternation of moods, communicative intention, illocutionary meaning, language of newspapers, linguistic pragmatics
Article no: 39
Pages 333-344
Keywords: Gender, generation, entrepreneurial intention, modern-traditional values
Article no: 37
Pages 402-415
Keywords: Organizational dissent, articulated dissent, implicit dissent, caring climate, principle focus climate, turnover intention
Article no: 37
Pages 432-445
Keywords: Misinterpretation, direct nomination, the author’s message, the author’s intention, assigned reading
Article no: 41
Pages 349-357
Keywords: Cognitive pragmatics, communicative intention, political discourse, self-defence strategy, tactics of justification, tactics of contestation.
Article no: 62
Pages 439-445