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Displaying 10 articles of 105 total result(s).

Original Article

Halal Bakery Products Purchase Intention: From The Lens Of Theory Of Planned Behaviour

Nurzulain Zulkfli
,
Mat Issa Zuraini
,
Abdullah Norhidayah

Keywords: Halal, bakery product, Theory of Planned Behaviour, Consumer, Purchase Intention.

Article no: 25

Pages 197-203

Doi: 10.15405/epsbs.2020.03.03.25

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Original Article

University Students’ Reactions To Ecologically Responsible Packaging

Abdul Rahman Zahari
,
Elinda Esa
,
Zuraini Abdullah Zawawi

Keywords: Environmental concern, cognitive benefits, positive and negative emotions, intention to choose ecologically responsible packaging

Article no: 35

Pages 331-340

Doi: 10.15405/epsbs.2020.12.05.35

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Original Article

Differences In Entrepreneurial Intention And Characteristics According To Demographics And Other Factors

Hüseyin Can Saral
,
Lütfihak Alpkan

Keywords: Entrepreneurial intention, entrepreneurial characteristics, innovativeness, entrepreneurs in the family, entrepreneurship education

Article no: 32

Pages 364-376

Doi: 10.15405/epsbs.2019.01.02.32

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Original Article

Advertising and Context Awareness Values of Green Purchase Advertisements on Social Media

Ling Ling Tan
ORCiD

Keywords: Advertising value, context awareness value, Ducoffe’s advertising value model, green purchase intention, social media advertising

Article no: 63

Pages 779-792

Doi: 10.15405/epsbs.2024.05.63

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Original Article

Consumer Confidence Index Predict Behavioral Intention To Purchase

Shahid Shayaa
,
Ainin Sulaiman
,
Phoong Seuk Wai
,
Muhammad Ashraf
,
Noor Ismawati Jaafar
,
Shamsul Bahri Zakaria

Keywords: Consumer confidence, personal finance, consumer price, economic situation, behavioural intention, consumer spending

Article no: 80

Pages 758-767

Doi: 10.15405/epsbs.2018.07.02.80

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Original Article

The Antecedents' and Behavioral Determinants of Participation Intention in Community Urban Farming

Rasmuna Mazwan Muhammad
ORCiD ,
VGR Chandran
,
J. S. Keshminder

Keywords: Community urban farming, intention, participation, theory of planned behaviour, urban farming

Article no: 26

Pages 307-323

Doi: 10.15405/epsbs.2024.05.26

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Original Article

The Relationship Between Entrepreneurial Characteristics and Entrepreneurial Intention

Hüseyin Can Saral
,
Lütfihak Alpkan
ORCiD

Keywords: Entrepreneurial Characteristics, Entrepreneurial Intention, Innovativeness, Need for Achievement, Need for Independence, Propensity to Take Risks

Article no: 31

Pages 363-371

Doi: 10.15405/epsbs.2017.12.02.31

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