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Displaying 3 articles of 13 total result(s).

Original Article

Overall Digitalization – As A Contemporary Driver For Insurance Industry

A. A. Tsyganov
,
N. N. Kalinin*

Keywords: Digitalization benchmark, blockchain in insurance, new insurance products generation, insurance online channelling, client-oriented modernization, insurance calculators

Article no: 208

Pages 1450-1455

Doi: 10.15405/epsbs.2020.03.208

>View as HTML >Abstract >Download PDF
Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Paulo Duarte Silveira*
,
Maria Amélia Marques
,
Susana Galvão

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

>View as HTML >Abstract >Download PDF

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