Original Article
Akemi In Communicate To Win Big
Keywords: Social media, Facebook, Communication, Branding, Malaysia.
Article no: 24
Pages 189-196
Displaying 10 articles of 20 total result(s).
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Original Article
Special Events In Positioning The Territorial Brand
Evgenia Vladimirovna Krivtsova
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Irina Yurevna Rassokhina
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Tatijana Nikolaevna Martynova
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Olga Vladimirovna Valko
Keywords: Special events, territorial brand, geobranding, territorial brand positioning
Article no: 80
Pages 596-607
Original Article
The Role of Human Resource Management Practices in Enhancing Internal Branding
Ahmad Said Ibrahim Alshuaibi
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Faridahwati Mohd. Shamsudin
Keywords: Human resource management; internal branding; branding management; branding success; internal marketing; employee branding
Article no: 85
Pages 599-605
Original Article
Digitalization And The Problem Of Changing The Request For Professions
Y. G. Dunaeva
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S. G. Gorbushina
Keywords: Labor transformation, remote work, interdisciplinarity, rebranding of teaching profession.
Article no: 65
Pages 577-583
Original Article
The Impact Of Brand Development Strategy On Brand Equity
Rohana Mijan
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Shuhaida Md Noor
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Noor Aziah Abdullah
Keywords: Branding, brand orientation, brand equity, small and medium-sized enterprises
Article no: 15
Pages 113-120
Original Article
Branding In Modern Terrorism Ideology And Practice
Sofya Vladimirovna Dashkova
Keywords: Terrorism, terrorist organizations, brand, branding, ideology, manipulation
Article no: 45
Pages 329-336
Original Article
Psychological Empowerment And Employer Branding: The Mediator Role Of Perceived Organizational Support
Erdem Ay
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Yonca Deniz Gürol
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Tuğba Karaboğa
Keywords: Psychological empowerment, employer branding, perceived organizational support
Article no: 9
Pages 93-103
Original Article
Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic
Siti Norhidayah Toolib
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Wan Noordiana Wan Hanafi
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Mafuzah Mohamad
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Nur Lydia Natasha Mohd Dzurkarnain
Keywords: Social media, marketing and branding, customer relations and services, ınformation accessibility, organizational performance, small medium enterprise (SMEs)
Article no: 57
Pages 638-647
Original Article
Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans
Paulo Duarte Silveira
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Susana Galvão
Keywords: Slogans, Branding, Positioning, Advertising, Promotion
Article no: 29
Pages 313-326
Original Article
Organizational Happiness New Horizons: Human's Work Future, Employer-Branding and Cho's-Chief Happiness Officers
Patrícia Araújo
Keywords: Organizational happiness, employer branding, occupational health psychology, future studies
Article no: 17
Pages 186-198