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Crisis Management, Reputation, and Performance of Upscale Hotels in the Post-COVID-19 Crisis

Table 5: Hypothesis Path for Modified Structural Research Model

Hypothesized Path Estimate S.E. C.R. P Hypothesis
H1 Crisis Management (C) Brand Reputation (R) .966 .077 12.524 *** Supported
H2 Brand Reputation (R) Brand Performance (F) .397 .097 4.083 *** Supported
H3 Crisis Management (C) Brand Performance (F) .163 .235 .692 .489 Not Supported
Hypothesized Path Total Effectβ c’ Direct Effectβ c Indirect Effectβ Hypothesis
H4 Crisis Management Brand Reputation Brand Performance .69*** .38*** .31*** Supported
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