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Attitude on Customer Purchase Intention Towards Adulterant Cosmetic Products in Malaysia

Table 2: Multiple Regression Results

Goodness-of-fit
Multiple R= 0.995 R Square= 0.990 Adjusted R Square= 0.990 Standard Error= 0.38349
F Ratio= 2368.368 Significance F= 0.000
Coefficients
Model Unstandardized Coefficients Standardized Coefficients t Sig.
B Std. Error Beta
1 (Constant) .313 .136 2.303 .023
Perceived Price .736 .038 .580 19.120 .000
Social Motivation .565 .036 .454 15.805 .000
Status Consumption -.266 .031 -.227 -8.610 .000
Brand Consciousness .198 .027 .211 7.353 .000
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