| Business |
Trend of business performance for past 3 - 5 years |
Annual % increase in market share |
Contribution of IM to market share |
Values brought by influencer to business |
| Skin care |
2020 - pandemic Year 1 - sales increase2021 - 22 slowed down2022 - slowly increasing |
Stable before pandemic Pandemic and after - dropped 50% |
10% |
Brand awareness |
| Health drinks |
Steady increase |
30% |
20% |
Increase in followersIncreased viewers |
| Retail |
Less affected by pandemicIncreased thereafter |
35% |
30% |
Increased ROI |
| Restaurant |
Remained steady |
25% |
30% |
Maintain sustainability |
| Beauty |
2020 - pandemic Year 1 - sales maintained2021 - 22 slowed down2022 - slowly increasing |
100% |
80% |
Maintain engagement with consumers/followers |
| Diverse |
Dropped 50% during MCOPick up after MCO |
35% |
80% |
Create market trust Help stabilise the business |
| Clinic |
Increasing in last 5 years |
Last 3 years 300% |
25% |
Keep followers engagedCreate role modelPositive outlook |
