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Influencer Marketing Strategy and Sustainability of Millennial Entrepreneurship

Table 2: Outcomes from adopting influencer marketing

Business types Benefits of using influencer marketing SMIs contributions
Skin care Benefit from large followers Good for promoting products and branding
Health drinks Build public trustEmpower women Direct interaction with consumersCreate loyal consumers
Retail Reach diverse consumersConsistent mention of business translates to sales Create market presenceincrease market reachCreates brand awareness
Restaurant Promote the businessIncrease awareness of Islamic business concept Promote Islamic business practices
Beauty Reach out to wider circle of consumers Creates market presence
Diversified Promote specific productMultiple reachQuick business turn around after pandemic Promote businessFor all products offered (use different influencer)Specific selection criteriaKeep up with the trend
Clinic Reach out to followersGive genuine testimonyPromote non-clinical productsEducate public on health issues Expand market shareDiversify - dropship/agent market supportMedical messagingQuality productsPromote social entrepreneurship
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