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Marketing Muslim Faith-Based Organisations With Transparent Reporting

Table 1: Items for the transparent reporting to stakeholders (Hyndman & McConville, 2018)

Framework Items Subset
Measures OutputIndividual outcomeSocietal outcomeOutput-based effectivenessOutcome-based effectiveness
Context ExplanationPrior-year comparativesExternal comparativesLink to overall mission
Format Numerical NarrativeCase-study
Reliability Method used to gather/calculateReference to external sourcesEvidence of independent preparation or verificationExamples of ‘bad news’
Causality Extent of change cause by charityEvidence of what might have happened without interventionOther factors/organisations impacting on change
Stakeholder Involvement Evidence of stakeholder consultation in design of measuresEvidence of stakeholder involvement in measuring performance
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