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Factors Affecting Consumers’ Online Purchase Intention During COVID-19 in Malaysia

Table 6: Results of generational differences

Gen Z Gen Y Gen X Baby Boomers
Variables Model 1 Model 2 Model 3 Model 1 Model 2 Model 3 Model 1 Model 2 Model 3 Model 1 Model 2 Model 3
Perceived Usefulness .348** .352** .319** .348** .346** .387** .348** .351** .356** .348** .343** .315**
Perceived Ease of Use .271** .271** .370** .271** .271** .272** .271** .270** .226** .271** .270** .233**
Perceived Price -.056 -.050 -.029 -.056 -.053 -.098* -.056 -.054 -.036 -.056 -.055 -.045
Perceived Convenience .176** .178** .134* .176** .176** .127* .176** .173** .249** .176** .173** .189**
Perceived Trust .222** .220** .206** .222** .221** .257** .222** .225** .181** .222** .223** .231**
Moderator -.030 .137 .012 -.123 .039 .197 -.022 -.170
Perceived usefulness* Moderator .171 -.271 -.143 .228
Perceived ease of use* Moderator -.607** -.097 .340 .324
Perceived Price* Moderator -.068 .205** -.014 -.036
Perceived Convenience* Moderator .253 .558** -.468* -.363
Perceived Trust*Moderator .073 -.259 .125 -.006
R .872 .873 .876 .872 .872 .877 .872 .873 .877 .872 .873 .875
R2 .761 .762 .767 .761 .761 .769 .761 .762 .768 .761 .761 .766
R2 Change .761 .001 .006 .761 .000 .008 .761 .002 .006 .761 .000 .004
F Change 234.693 1.305 1.736 234.693 .227 2.418 234.693 2.388 1.880 234.693 .663 1.363
Sig. F Change .000 .254 .126 .000 .634 .036 .000 .123 .097 .000 .416 .237
Durbin Watson 1.901 1.883 1.874 1.879
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