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Factors Affecting Consumers’ Online Purchase Intention During COVID-19 in Malaysia

Table 1: Respondents’ profile

Variable Description Frequency Percentage
Gender Female 209 54.3
Male 176 45.7
Total 385 100
Age 24 years old and below (Gen Z) 144 37.4
25-40 years old (Millennial) 87 22.6
41-56 years old (Gen X) 81 21.0
57 years old and above (Baby Boomers) 73 19.0
Total 385 100
Marital status Married 153 39.7
Single 232 60.3
Total 385 100
Employment Private Sector 92 23.9
Public Sector 62 16.1
Self Employed 124 32.2
Student 107 27.8
Total 385 100
Frequency of online purchase Above three times a month 125 32.5
Once a month 99 25.7
Three times a month 79 20.5
Twice a month 82 21.3
Total 385 100
Online applications Used Alibaba 8 2.1
Facebook 44 11.4
Instagram 26 6.8
Lazada 33 8.6
Shein 15 3.9
Shopee 200 52.0
Zalora 19 4.9
Tik tok 37 9.6
Others 5 0.7
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