Mechanism of Innovation and Digitalization to Create Competitive Advantage of Indonesian’s MSMEs
Table 6: Direct Influence, Indirect Influence, and Total Indirect Influence
No. | Variable | effect | Competitive advantage | Business Performance | Description |
1 | innovation | direct | 0,254 | 0,313 | 0,387 > 0,313 mediate |
indirect | - | 0,074 | |||
Total | 0,254 | 0,387 | |||
2 | Digitalization | direct | 0,305 | 0,217 | 0,306 > 0,217 mediate |
indirect | - | 0,089 | |||
Total | 0,305 | 0,306 |