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Empowering the Engagement of Digital Marketing Delivery Services Innovation Apps

Table 6: Summary of Pearson Correlation in engaging of Using Online Technology Food Delivery Services Apps in MIDDLE EAST, TURKIYE, THAILAND AND MALAYSIA

  a b c d e f g
a. OFDS Engagement              
               
b. TIME FACTOR .874**            
               
c. PRICE FACTOR .746** .773**          
               
d. CONVENIENCE MOTIVATION FACTOR .835** .872** .739**        
               
e. FOOD ILLUSTRATION FACTOR .654** .690** .657** .703**      
               
f. APPS INNOVATIVENESS FACTOR .195** .214** .179** .198** .227**    
               
g. TRUST TOWARDS APPS FACTOR .188** .210** .179** .188** .205** .917**  
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