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Transmedia Reading and Generation Z’s Social Attitudes

Table 3: Themes based on the Conversation Analysis

No Aspect Indicator Number of Items
1 Interest love reading,Spending more time on reading 28
2 Willingness Having a desire for readingReading without coercion 16
3 Happiness Not feeling bored when reading 30
4 Enthusiasm Enthusiastic in readingShowing maximum effort in reading 60
5. Friends Online friends 40
6 Trend The new story emerges from movies, the Internet 38
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