| Characteristics |
Elaboration |
| 1. Digital reading |
Gen Z is more likely to read digital content rather than physical books. They are comfortable reading on electronic devices such as smartphones, tablets, and e-readers. |
| 2. Shorter attention spans |
Due to the vast amount of information available on the internet, Gen Z has a shorter attention span than previous generations. They prefer shorter, bite-sized pieces of content that they can quickly consume |
| 3. Socially and culturally aware |
Gen Z is known for being socially and culturally aware. They are interested in reading about diverse perspectives and social issues that affect their generation and the world around them. |
| 4. Interactive content |
Gen Z enjoys content that is interactive and allows them to participate in the narrative. This includes gamification, interactive fiction, and choose-your-own-adventure stories |
| 5. Authenticity |
Gen Z values authenticity in their reading material. They are more likely to trust the content that is written by people with lived experiences, rather than those who are perceived as being experts |
| 6. Visual storytelling |
Gen Z prefers visual storytelling and is more likely to engage with content that includes images, videos, and infographics. |
| 7. Online-book communities |
Gen Z is more likely to connect with other readers and join online book communities to discuss and share their reading experiences |
| 8. Genre diversity |
Gen Z has a diverse range of interests and is open to exploring different genres of literature. They are more likely to read young adult fiction, science fiction, and fantasy, as well as contemporary fiction. |
