Use Of Marketing Communication Tools In Promoting The Products Of Agricultural Enterprises
Table 2: Disadvantages of the complex of marketing communications used in the stud collective farm named after V.I. Lenin
| Element of a set of marketing communications | Disadvantages |
| Advertising | Insufficient use of advertising media, which does not provide necessary coverage of consumers |
| Sales promotion | Orientation to price promotion of sales in relation to consumers. |
| Public relations | Narrowly targeted PR activity, emphasis on exhibition and fair activities. |
| Personal sales | The lack of a personal sales specialist, an insufficiently developed consumer database. |