| Strategic priority |
Strategic initiative |
Strategic objective |
| ICT-based educationand social inclusion |
- Implementing the Amazon Technical Academy tuition program (Software Engineering) – the Company invested more than $12 million into this program in 2020- Implementing the Amazon Future Engineer Program – the Company invested $50 million in STEM education (science and technology, engineering, and mathematics) granting $40,000 scholarships and Amazon internships for supporting college-bound seniors in underrepresented and underserved communities in 2021 |
To prepare high-performing software engineers who under-stand Amazon’s ICT-based systems and corporate culture |
| Sustainability and environment |
- Transforming Amazon’s transportation network through using new technologies, alternative fuels and delivery methods in a more sustainable way – the Company bought 100,000 custom electric delivery vehicles in the frame of “The Climate Pledge Initiative” launched in 2019- Maintaining the status of the largest corporate purchaser of renewable energy after investing in sustainable energy worldwide- Introducing new certifications: CarbonNeutral product (Natural Capital Partners), Carbon Neutral Certification (SCS Global Services), ClimateNeutral (Climate Partner), Carbon Trust Carbon Neutral Certification- Sustainable packaging: since 2015, the Company has decreased the weight of packaging by more than 33% and avoided more than1 million tons of packaging material (smart packaging for e-commerce) |
- To achieve “net zero carbon” in their business processes by 2040, 10 years in advance of the Paris Agreement- To support business operations with 100% sustainable energy by 2025- To further the progress of the 2021 Frustration-Free Packaging programs incentive expansion |
| Digital innovation |
- Virtual Dash Button Service (authentication and payment systems)- Alexa (cloud-based voice service)- Amazon Web Services (AWS) cloud-computing solutions (e-commerce applications, Blockchain, Machine Learning, Analytics, fully managed databases, etc.) |
- To boost efficiency of all business operations and systems- To generate outstanding user experiences |
| Small and medium businesses (SMBs) support |
Investing in the second-party sales: “entrepreneurs, artisans, and small businesses selling in Amazon Store”: about $30 billion in 2019-2020 (in Logistics, Data Analytics, equipment, programs, services and employees |
To better understand and reach a broader scope of customers who will benefit from wider selection and increased competition |
| The health and safety of employees, partners and customers throughout the COVID-19 pandemic |
- Developing a COVID-19 testing program to guarantee that employees had access to free and systematic testing; the Company continues has already handled millions of tests (more than 800 sites worldwide)- Offering on-site vaccination events managed by certified health care providers in the U.S. – the Company invested $2.5 billion in special bonuses for their workers |
To improve the company’s image and enhance brand awareness |
