Internet Content As A Driver Of Consumer Behavior In Tourism
Table 4: Results of the regression analysis
β | R | Adjusted R2 | р | |
Material development level | 0.279 | 0.731 | 0.533 | 0.000 |
Interaction | 0.211 | 0.709 | 0.518 | 0.000 |
Efficient solution | 0.263 | 0.719 | 0.528 | 0.004 |
Comfort | 0.132 | 0.711 | 0.501 | 0.011 |
Involvement | 0.094 | 0.703 | 0.475 | 0.000 |