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Internet Content As A Driver Of Consumer Behavior In Tourism

Table 3: Correlation matrix

1 2 3 4 5 6 7 8 9
Consumer's decision to choose a destination 1
Involvement 0.528 1
Interaction 0.574 0.465 1
Interactivity 0.461 0.298 0.421 1
Unique matuire 0.405 0.311 0.443 0.421 1
Material development level 0.655 0.243 0.421 0.430 0.497 1
Comfort 0.542 0.319 0.387 0.355 0.422 0.431 1
Possibility to share 0.373 0.306 0.401 0.328 0.517 0.365 0.411 1
Efficient solution 0.588 0.388 0.489 0.421 0.432 0.524 0.482 0.384 1
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