Demographic characteristics |
N |
% |
Number of tourist trips per year |
1 |
121 |
45 |
2–3 |
98 |
37 |
More than 3 |
41 |
15 |
0 |
7 |
3 |
Destination information source |
Recommendations from friends and family |
40 |
15 |
Internet |
171 |
64 |
Tourist companies |
45 |
17 |
Printed promotional materials |
11 |
4 |
Frequency of use of online content on the destination |
Once a day |
150 |
56 |
Once a week |
61 |
23 |
Once a month |
32 |
12 |
Several times a year |
16 |
6 |
Never use |
8 |
3 |
Online content topics of interest |
Experience of travelers |
77 |
29 |
Prices |
45 |
17 |
Maps |
32 |
12 |
Interesting places |
27 |
10 |
Accomodation |
48 |
18 |
Transport |
38 |
14 |