Advertising campaign goal |
KPI |
Increasing target coverageIncreasing brand / service recognition in the market |
-CPM-coverage |
Interaction with the site, application |
-CPI – installation of the application-CR – website conversion- user engagement (bounce rate, number of pages viewed, time on site) |
Increase in the number of calls / potential customers |
-CPA - cost of the target action-CPL - contact cost-number of contacts |
Increase in the number of sales through the site / application |
-CPS - cost of sales through the site-AOV – average cost- cost of attracting one client |