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Sports Marketing And Its Role In Promoting Sporting Goods And Services

Table 1:

Sports market directions Type of activity
Marketplace for profit-oriented sporting and wellness services Wellness, dance and gymnastics studios, sports clubs, sports federations and sports schools
Sports Infrastructure Market Sports facilities, equipment, stock, technical devices, etc.
Market of goods and services that support the sports image of the country, organization, person Branding, PR activities, advertising and sponsorship
Market of sports events broadcast in the media Sports TV shows and TV channels, sports columns in newspapers and magazines, Internet sources, sports publications.
Market of commercial organized sporting events held by clubs, federations, Olympic Committee Olympic and Paralympic Games, championships, universiades, tournaments, sports games, memorials, etc.
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