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Analysis Of The Internal And External Environment Affecting The Company’s Financial Strategy

Table 2:

Factor Characteristic of the factor
Scope of the company Reflects the diversification of sales channels and the assortment of products and services of the company
Resource base and technological potential Reflects the level of resource requirements for strategic objectives
Staff composition of the company Reflects the professional skills of the company's employees
Development of information and communication tools Reflects the impact of the level of development of communication tools on the strategy implementation mechanism
Competitiveness Reflects the company's market advantage over its competitors
Experience in entering foreign markets Reflects the experience of the company in conducting international business
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