Factor |
Group of factors |
Subgroup of factors |
1. Sustainability of the insurance portfolio |
Intrinsic |
Finance |
2. The state of economic development of the country |
External |
Economic |
3. Amount of insurance premiums collected |
Intrinsic |
Finance |
4. Image of the insurer |
Intrinsic |
Customers |
5. Tariff policy |
Intrinsic |
Customers |
6. level of income of the population |
External |
Social |
7. Insurance reserves |
Intrinsic |
Finance |
8. Inflation rate |
External |
Economic |
9. Sales policy |
Intrinsic |
Customers |
10. Concentration level of the insurance market |
External |
Economic |