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Purchase Intention Towards Korean Products Among Generation Y In Malaysia

Table 2:

Gender N Mean Std. Deviation Std. Error Mean
Korean Celebrities Male 76 3.5088 0.97140 0.11143
Female 104 3.3141 1.00143 0.09820
Social Influence Male 76 3.4342 1.04139 0.11946
Female 104 3.8333 0.95531 0.09368
Purchase Intention Male 76 3.3596 1.11789 0.12823
Female 104 3.4151 1.02029 0.10005
Korean Entertainment Male 76 3.5987 0.99747 0.11442
Female 104 3.8077 0.91840 0.09006
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