Measuring The Social Media Engagement Dimensions Of Modest Fashion Industry In Malaysia
Table 5:
Estimates | |
Social Brand Engagement | .405 |
Electronic Word of Mouth | .732 |
Social Presence | .582 |
Brand Usage Intent | .369 |
Estimates | |
Social Brand Engagement | .405 |
Electronic Word of Mouth | .732 |
Social Presence | .582 |
Brand Usage Intent | .369 |