Corporate Social Responsibility And Brand Equity Of Malaysian Top 100 Brand Companies
Table 1:
Construct | Kolmogorov-Smirnov | Shapiro-Wilk | Min | Max | Mean | Std. Deviation | ||
Stats | Sig. | Stats | Sig. | |||||
Environmental CSR | .303 | .000 | .807 | .000 | .000 | 1.00 | .677 | .300 |
Community CSR | .174 | .000 | .902 | .000 | .000 | 1.00 | .683 | .248 |
Workplace CSR | .263 | .000 | .802 | .000 | .000 | 1.00 | .769 | .252 |
Brand equity | .359 | .000 | .332 | .000 | 31.43 | 45007.76 | 1866.76 | 5097.22 |