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University Students’ Reactions To Ecologically Responsible Packaging

Table 1:

Constructs/Items Loadings CR AVE VIF
Environmental Concern (EC1) .763 .876 .586 1.357
EC2 .816
EC3 .758
EC4 .749
EC5 .738
Cognitive Benefits (CB1) .821 .926 .806 1.514
CB2 .922
CB3 .901
CB4 .870
Positive Emotions (PE1) .830 .903 .700 1.423
PE2 .821
PE3 .821
PE4 .874
Negative Emotions (NE1) .970 .960 .857 1.053
NE2 .912
NE3 .922
NE4 .898
Intention to choose Ecologically Responsible Packaging (IEP1) .882 .931 .773
IEP2 .911
IEP3 .901
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