NO |
Themes |
Benefits of social media to increase student intake |
Frequency |
1 |
Marketing |
Numerous ways of advertisingEasy to reach target (3)Proof of networkingStay connected to community |
6 |
2 |
Information accessibility |
Provide information about university (4)Get informed through Facebook & InstagramReceive feedback to allow room for improvement (2) |
7 |
3 |
Student recruitment |
Customer interaction with University (3)Increase engagement with customer (2)Gain potential customer (3) |
8 |
4 |
Exposure/awareness |
Borderless platform to promote the University |
1 |
5 |
University reputation |
Promotes University wellbeingBrand reputation (5) |
6 |
6 |
Cost efficiency |
Reduces advertising cost |
1 |