Strategic Management Accounting And Decision-Making In Small Medium Enterprises In Malaysia
Table 3:
| Mean | Standard deviation | |
| We are using strategic pricing in determining the price of our products. | 3.85 | 1.19 |
| We analyse the effect of competitor price in pricing decision process. | 4.06 | 1.14 |
| We analyse the effect of competitor reaction on pricing decision process. | 3.85 | 1.08 |
| We analyse the effect of competitor elasticity in pricing decision process. | 3.78 | 1.23 |
| We analyse the effect of market growth on pricing decision process. | 3.88 | 1.22 |