Exploring Facebook Marketing Strategy In Healthcare Retailer: Case Study Of Watson Malaysia
Table 2:
Brands | Categories | |||||||||
Brand Awareness | Corporate Social Responsibility | Customer Service | Engagement | Product Awareness | Promotional | Seasonal | Contest | Total Frequencies | Average post per month | |
%%nnWatsons | 255 | 0 | 36 | 74 | 106 | 79 | 9 | 25 | 584 | 255/30 |
43.66 | 0 | 6.16 | 12.67 | 18.15 | 13.53 | 1.54 | 4.29 | 100 | ~8-9 |