Factors Influencing The Propensity To Purhase Private Label Brands (PLBS)
Table 2:
Hypothesis | Relationship | Path coefficients | Std. Error | t-value | p-value | Decision |
H 1 | Perceived quality-> Propensity | .563 | .052 | 10.880 | <.001 | Supported |
H 2 | Perceived risks->Propensity | .085 | .048 | 1.781 | .075 | Not supported |
H 3 | Store image->Propensity | .190 | .060 | 3.166 | .002 | Supported |